NOT LEO
  • About
  • Subscribe
Photo of a coach's hands holding a dirty, old football playbook that has been broken in half

The conference demo playbook is broken

By Shane Heroux • 24 Nov 2025
Tiny abstract planets, or marbles, depicted surrounding a large object in the center.

Workplace hierarchies are gravity wells

and they suck more than you think

By Shane Heroux • 17 Nov 2025
Looking out over a calm sea with the North Star clearly visible in a night sky.

Finding your AI North Star

Why your strategy can't be 'Don't miss the boat.'

By Shane Heroux • 07 Nov 2025
You made it!

You made it!

By Shane Heroux • 04 Nov 2025
NOT LEO
© HERO Studios LLC